In addition to his managing director responsibilities at PSW Management, Tyrone served as an adjunct faculty lecturer at the University of Louisville in the Sport Administration Department from 2007 through 2012. He taught courses in strategic brand management, sport finance, sport marketing, human resource management in sport and recreation, sport promotion, and sales management. Tyrone is a native of Milwaukee, Wisconsin. He earned his bachelor’s degree in finance from the University of Texas, Arlington, and a master’s degree from the Kellogg Graduate School of Management at Northwestern University.
Prior to his career as an entrepreneur and educator, Tyrone worked as a senior executive in the consumer product, sport, entertainment and advertising industry. He successfully directed sales and marketing teams at Clear Channel Radio, Churchill Downs, Major League Baseball, Miller Brewing Company, The Walt Disney Company and Pepsi-Cola Bottling Group where he was responsible for financial performance, strategic planning, brand marketing, advertising sales, shopper marketing promotions, and special events.
A high-energy, innovative senior level executive with business and consultancy experience, Tyrone combines several years of pragmatic, player-coach, sleeves rolled-up leadership with strong business acumen, quantitative aptitude, analytical agility, and creative and strategic thinking to effectively build and evolve organizations to achieve sustainable and measurable business results.
Tyrone is skilled at developing and cultivating both B2B and B2C relationships, developing and implementing strategic business plans, generating product sales, and growing brands long-term. He is also well versed at leading, managing, training, and developing a diverse workforce.
